Meredith Davis

Graphic Design Theory

• Broschiertes Buch

Produktbeschreibung

Focuses on the needs of contemporary students of graphic design. This title includes topics such as: communication models; visual representation as a system of signs; cognitive approaches to design; modernism and postmodernism; and the social, cultural, and material contexts of contemporary design.

Produktdetails

• Graphic Design in Context
• Verlag: Thames & Hudson Ltd
• Seitenzahl: 256
• Erscheinungstermin: 17. September 2012
• Englisch
• Abmessung: 269mm x 210mm x 22mm
• Gewicht: 1062g
• ISBN-13: 9780500290491
• ISBN-10: 0500290490
• Artikelnr.: 35467845

Autorenporträt

Meredith Davis is Professor of Graphic Design, North Carolina State University. She is a former president of the American Center for Design and the founding president of the Graphic Design Education Association.

Inhaltsangabe

Part 1: Laying the Groundwork: 1 Communication Models: Representing Thought
and Action . 2 The Nature of Representation: What and How Things Mean . 3
The Dimensions of Context . Part 2: Theory from 1900 to the Present: . 4
The Language of the Visual World . 5 Modernism: The Utopian Vision . 6
Post-Modernism: Reading the World as Texts . 7 A New Paradigm: Designing
Experiences, Not Objects