Ivan L Preston

Great American Blow-Up

Puffery in Advertising and Selling (Revised)

• Broschiertes Buch

Produktbeschreibung

This book provides new examples of puffery and deceit in advertising. Preston thoroughly examines the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid-1970s to the present.

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Produktdetails

• Verlag: University of Wisconsin Press
• Revised edition
• Seitenzahl: 256
• Erscheinungstermin: 15. Oktober 1999
• Englisch
• Abmessung: 228mm x 153mm x 16mm
• Gewicht: 358g
• ISBN-13: 9780299152543
• ISBN-10: 0299152545
• Artikelnr.: 21776339

Autorenporträt

Ivan L. Preston is Journal Communications/Heyse Professor of Journalism and Mass Communications at the University of Wisconsin-Madison. He has been honored three times by the American Academy of Advertising, most recently by being elected its president. An expert witness and author of numerous articles on advertising law, he is the author of The Tangled Web They Weave: Truth, Falsity, & Advertisers, also published by the University of Wisconsin Press.