Great Times & Tan Lines - Rice, Ron; Snook, Jeff
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Behind Ron's unique marketing strategies focused on hosting beauty pageants to promote the company's brand, Hawaiian Tropic quickly became a household name and a large part of Americana, guiding his company to $4 billion in lifetime sales.

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Behind Ron's unique marketing strategies focused on hosting beauty pageants to promote the company's brand, Hawaiian Tropic quickly became a household name and a large part of Americana, guiding his company to $4 billion in lifetime sales.