
Greece: An Upcoming Event Destination
Case Study: Regarding the Process in Athens Event Industry in the Aftermath of the Olympic Games in 2004
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The event industry is a very fast growing industrywhich is calculated in the tourism GDP. Events oftenhave a catalyst function especially when speaking ofthe Olympic Games. Athens hosted the Games in 2004and benefited from the Games regardinginfrastructure, media awareness and venues. Thein-depth analysis of secondary research showed thatAthens event industry had not been specificallyanalyzed before. The primary research was used togain in-depth information from decision makers of theAthens event industry and from buyers and participants.
The event industry is a very fast growing industry
which is calculated in the tourism GDP. Events often
have a catalyst function especially when speaking of
the Olympic Games. Athens hosted the Games in 2004
and benefited from the Games regarding
infrastructure, media awareness and venues. The
in-depth analysis of secondary research showed that
Athens event industry had not been specifically
analyzed before. The primary research was used to
gain in-depth information from decision makers of the
Athens event industry and from buyers and participants.
which is calculated in the tourism GDP. Events often
have a catalyst function especially when speaking of
the Olympic Games. Athens hosted the Games in 2004
and benefited from the Games regarding
infrastructure, media awareness and venues. The
in-depth analysis of secondary research showed that
Athens event industry had not been specifically
analyzed before. The primary research was used to
gain in-depth information from decision makers of the
Athens event industry and from buyers and participants.