Andere Kunden interessierten sich auch für
![Effect of Country Image on Consumers¿ Hypermarket Patronage Intentions]( "Effect of Country Image on Consumers¿ Hypermarket Patronage Intentions")
Effect of Country Image on Consumers¿ Hypermarket Patronage Intentions56,99 €![Functional canned foods]( "Functional canned foods")
Functional canned foods35,99 €![The Country of Origin Effect on Greek Consumers¿ Evaluation of Wine]( "The Country of Origin Effect on Greek Consumers¿ Evaluation of Wine")
The Country of Origin Effect on Greek Consumers¿ Evaluation of Wine26,99 €![Technology Purchase Intentions in Healthcare Sector]( "Technology Purchase Intentions in Healthcare Sector")
Technology Purchase Intentions in Healthcare Sector50,99 €![Consumers¿ awareness and brand loyalty toward Amul dairy products]( "Consumers¿ awareness and brand loyalty toward Amul dairy products")
Consumers¿ awareness and brand loyalty toward Amul dairy products32,99 €![Product Design & Consumer Purchase Intention E-Commerce in Zimbabwe]( "Product Design & Consumer Purchase Intention E-Commerce in Zimbabwe")
Product Design & Consumer Purchase Intention E-Commerce in Zimbabwe44,99 €![The Effect of Perceived Privacy on Consumers¿ Behavioral Intentions]( "The Effect of Perceived Privacy on Consumers¿ Behavioral Intentions")
The Effect of Perceived Privacy on Consumers¿ Behavioral Intentions27,99 €
Functional foods represent one of the food categories that are widely recognized for their added health benefits. The primary aim of this study is to identify the factors that influence the Greek consumers purchase intentions of dairy functional foods. The Theory of Planned Behaviour is adopted, as it is considered appropriate for this research. The study uses quantitative methodology. Overall 154 complete and usable questionnaires were obtained. The statistical procedure used for testing the hypotheses is mainly multivariate linear regression. A proposed model is developed, which could be further validated in the future, as 63.4% of the variables are explained by the model. The value of this study is that having a better understanding of the factors behind purchase intention of dairy functional foods could assist marketers of these products to improve their marketing communication messages and channels used.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.