Farzana Quoquab, Jihad Mohammad

Gebundenes Buch

Green Behavior and Corporate Social Responsibility in Asia

Beschreibung

This book utilizes 16 cases that reflect the reaction, response, managerial problems and success of seven Asian countries in adopting green concepts, such as: green behavior, sustainability marketing, green marketing, green organization, eco-tourism, green human resource practices, and corporate social responsibility.

Autor

Dr. Farzana Quoquab is an Associate Professor at Azman Hashim International Business School, UTM, Malaysia. She is an editorial board member for 'Emerald Emerging Markets Case Studies', 'Case Studies in Business and Management', 'Management Decision' and 'Journal of Economic and Administrative Science'. Dr. Jihad Mohammad is a Senior Lecturer at Azman Hashim International Business School, UTM, Malaysia. He has published several cases in 'Emerald Emerging Market Case Studies' and is co-editor of A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management.

Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 216
• Erscheinungstermin: 30. Mai 2019
• Englisch
• Abmessung: 235mm x 157mm x 16mm
• Gewicht: 428g
• ISBN-13: 9781787566842
• ISBN-10: 1787566846
• Artikelnr.: 54850804