Green Behavior and Corporate Social Responsibility in Asia
123,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 1-2 Wochen
payback
62 °P sammeln
  • Gebundenes Buch

This book utilizes 16 cases that reflect the reaction, response, managerial problems and success of seven Asian countries in adopting green concepts, such as: green behavior, sustainability marketing, green marketing, green organization, eco-tourism, green human resource practices, and corporate social responsibility.

Andere Kunden interessierten sich auch für
Produktbeschreibung
This book utilizes 16 cases that reflect the reaction, response, managerial problems and success of seven Asian countries in adopting green concepts, such as: green behavior, sustainability marketing, green marketing, green organization, eco-tourism, green human resource practices, and corporate social responsibility.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Autorenporträt
Dr. Farzana Quoquab is an Associate Professor at Azman Hashim International Business School, UTM, Malaysia. She is an editorial board member for 'Emerald Emerging Markets Case Studies', 'Case Studies in Business and Management', 'Management Decision' and 'Journal of Economic and Administrative Science'. Dr. Jihad Mohammad is a Senior Lecturer at Azman Hashim International Business School, UTM, Malaysia. He has published several cases in 'Emerald Emerging Market Case Studies' and is co-editor of A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management.