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Connecting the green agenda in IT to the broader overall green agenda, this book shows how going green can pay for itself with reduced hardware, software, support, and energy costs. It also ties green computing to the broader corporate agendas of risk management, brand management, and reputation management. This authoritative text provides quotable budget justifications that can be used by executives, IT management, suppliers, and market analysts to help place IT stakeholders on the same page for a new agenda that will save energy, money, resources, and the planet.

Produktbeschreibung
Connecting the green agenda in IT to the broader overall green agenda, this book shows how going green can pay for itself with reduced hardware, software, support, and energy costs. It also ties green computing to the broader corporate agendas of risk management, brand management, and reputation management. This authoritative text provides quotable budget justifications that can be used by executives, IT management, suppliers, and market analysts to help place IT stakeholders on the same page for a new agenda that will save energy, money, resources, and the planet.
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Autorenporträt
Floyd (Bud) E. Smith is one of the most accomplished authors of computing books around-and a green writer and activist as well. Bud has written about technical topics, such as microprocessor programming and video cards; online subjects, including Internet marketing and Web usability; and social media, from Google Plus to Facebook for business. His writing career parallels his work for some of the biggest names in technology. Bud has worked for search engine pioneer AltaVista, Web browser pioneer Netscape, and computing and electronics pioneer Apple, among other technology leaders. Recently, Bud has focused on environmental concerns. He has become active in the international Transition Towns movement and is a member of the Initiating Committee for Transition San Francisco. Bud wrote his first book about climate change, Runaway (published by Business and Technical Communication Services [BATCS], in 2008) and has written a book on green roofs. Green Computing gives Bud the opportunity to bring together his two strongest interests: technology and the environment. Bud's next book will describe the impact of climate change on the San Francisco Bay Area.