Green Consumerism: Perspectives, Sustainability, and Behavior
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This new volume provides a holistic understanding the importance of promoting green products and discusses consumers' buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives.

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Produktbeschreibung
This new volume provides a holistic understanding the importance of promoting green products and discusses consumers' buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives.
Autorenporträt
Ruchika Singh Malyan, PhD, MBA, is a faculty member of Business Administration at Meera Bai Institute of Technology, operational under the Department of Training and Technical Education, Government of NCT of Delhi, for the past six years. Prior to her current position, she gained experience working as an advertising and marketing communications professional in the industry. As an academician, she has attended various national and international seminars and conferences, published research papers with prestigious national and international publishers, and presented research papers at various international conferences. Punita Duhan, MBA, is a faculty member in Business Administration at the Meera Bai Institute of Technology, operating under the Department of Training and Technical Education, Government of NCT of Delhi, India. She has published more than 12 research papers with prestigious national and international publishers and has also published an edited book, Managing Public Relations and Brand Image through Social Media. Another book, Radical Reorganization of Existing Work Structures Through Digitalization, is in press. She is also on editorial boards of several prestigious peer-reviewed journals.