Green Game Changers: transforming business towards a green economy
Manuel Trindade Marques
Broschiertes Buch

Green Game Changers: transforming business towards a green economy

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In the scope of the partnership between the WWF and the University of Exeter (UoE), the WWF-UK has approached the One Planet MBA (OPMBA) office, asking for a student to do either an in-depth research of some of the case studies or to identify some more GGCs and to do a one-pager profile on them. Manuel Trindade has taken upon the first challenge. The academic approach has been to consult with different people to define a shortlist of the GGCs with more potential. The Delphi Method has been used and a Delphi panel of experts was setup to have them choose which GGCs had the most potential to sca...