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This study investigates the influence of green packaging on consumer behavior within the Tri-City region. By analyzing the relationship between environmentally-friendly packaging and consumer choices, it aims to understand the effects of green packaging on purchasing decisions, brand perception, and sustainability awareness among Tri-City consumers. The study encompasses a comprehensive examination of consumer attitudes, preferences, and behaviors in relation to green packaging, ultimately providing valuable insights for businesses seeking to align their packaging strategies with consumer expectations and environmental concerns.