Andrew S. Winston

Green Recovery: Get Lean, Get Smart, and Emerge from the Downturn on Top

• Buch mit Leinen-Einband

Produktbeschreibung

When the economy turns rough, many companies sideline their green business initiatives. That's a big mistake. In Green Recovery, Andrew Winston shows that no company can afford to wait for the downturn to ease before going green.

Green initiatives ratchet up your company's resource efficiency, creativity, and employee motivation. They save energy, waste, and money, preserving precious capital-and give precise focus to your innovation efforts and strategic priorities.

Part manifesto and part how-to guide, this concise and engaging book provides a road map for using green initiatives to deliver short-term gains and position your company for long-term strategic growth. You'll discover how to:

-Get lean: Amp up your energy and resource efficiency to survive tough times

-Get smart: Use environmental data about products and supply chains for competitive advantage

-Get creative: Rejuvenate your innovation efforts by asking heretical questions such as "How might we operate with no fossil fuels?"

-Get going: Engage and excite employees to solve the company's, the customer's, and the world's environmental challenges

Green Recovery is your guide to establishing your competitive positioning in difficult times and emerging even stronger into a vastly changed economy.

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Produktdetails

• Verlag: Harvard Business Press / McGraw-Hill Professional
• New
• Seitenzahl: 208
• Erscheinungstermin: August 2009
• Englisch
• Abmessung: 185mm x 135mm x 25mm
• Gewicht: 300g
• ISBN-13: 9781422166543
• ISBN-10: 1422166546
• Artikelnr.: 26217963

Autorenporträt

Andrew Winston advises many of the world's largest companies on how to profit from environmental thinking. A globally recognized expert on green business, he is coauthor of the bestseller Green to Gold. Andrew's earlier career included corporate strategy at Boston Consulting Group and management positions at Time Warner and MTV.

Inhaltsangabe

Chapter 1: The Green Wave in Tight Times.
The green pressures that continue to grow, and new ideas and strategies for hard times.

Chapter 2: Get Lean.
Efficiency for survival and short term profit when cash is tight

Chapter 3: Get Smart.
Knowing your business better and knowing where to look for savings and innovation opportunities

Chapter 4: Get Creative.
Strategic renewal and disruptive green innovation Getting to the future first

Chapter 5: Get (Your People) Engaged.
Using a green lens to keep your employees motivated and retain and recruit the best people in the worst of times.
Conclusion: Survival, Relevance, and Advantage

Rezensionen

Winston's experience in speaking on green innovations at blue-chip companies shines through in a multitude of anecdotes throughout the 208-page booklet..." - Reuters, August 20, 2009