Daniel C. Esty, Andrew S. WinstonGreen to Gold
How Smart Companies Use Environmental Strategy to Innovate, Create Value, And Build Competitive Advantage. Winner of the Wirtschaftsbuchpreis Financial Times Deutschland 2007
Preface to the Paperback Edition x i
Preface xvii
Acknowledgments xxi
Introduction: The Environmental Lens 1
Part One Preparing for a New World
1 Eco-Advantage 7
Issues and opportunities for business in an environmentally sensitive world
2 Natural Drivers of the Green Wave 31
Environmental problems and how they shape markets
3 Who's Behind the Green Wave? 65
Stakeholders and the power they wield
Part Two Strategies for Building Eco-Advantage
4 Managing the Downside 105
Green-to-Gold Plays to reduce cost and risk
5 Building the Upside 122
Green-to-Gold Plays to drive revenues and create intangible value
Part Three What WaveRiders Do
6 The Eco-Advantage Mindset 145
Looking through an environmental lens
7 Eco-Tracking 166
Understanding your company's environmental "footprint"
8 Redesigning Your World 195
Designing for the environment and "greening" the supply chain
9 Inspiring an Eco-Advantage Culture 206
Creating an organizational focus on environmental stewardship
Part Four Putting It All Together
10 Why Environmental Initiatives Fail 235
Pitfalls to avoid on the way to Eco-Advantage
11 Taking Action 260
Execution for sustained competitive advantage
12 Eco-Advantage Strategy 281
Key Eco-Advantage plays, tools, and plans
Appendix I: Additional Resources 305
Appendix II: Methodological Overview 311
Appendix III: Frequently Asked Questions 317
Notes,* 323
Index 353
* References are not noted in the text but are shown by page number and key
words beginning after the Appendixes.
