Daniel C. Esty, Andrew S. WinstonGreen to Gold
How Smart Companies Use Environmental Strategy to Innovate, Create Value, And Build Competitive Advantage. Winner of the Wirtschaftsbuchpreis Financial Times Deutschland 2007
Acknowledgments. Preface. Introduction. The Environmental Lens. Part One.
Preparing for a New World. 1. Eco-Advantage. Issues and opportunities for
business in an environmentally sensitive world. 2. Natural Drivers of the
Green Wave. Environmental problems and how they shape markets. 3. Who's
Behind the Green Wave? Stakeholders and the power they wield. Part Two.
Strategies for Building Eco-Advantage. 4. Managing the Downside.
Green-to-Gold Plays to reduce cost and risk. 5. Building the Upside.
Green-to-Gold Plays to drive revenues and create intangible value. Part
Three. What WaveRiders Do. 6. The Eco-Advantage Mindset. Looking through an
environmental lens. 7. Eco-Tracking. Understanding your company's
environmental "footprint". 8. Redesigning Your World. Designing for the
environment and "greening" the supply chain. 9. Inspiring an Eco-Advantage
Culture. Creating an organizational focus on environmental stewardship Part
Four. Putting It All Together. 10. Why Environmental Initiatives Fail.
Pitfalls to avoid on the way to Eco-Advantage. 11. Taking Action. Execution
for sustained competitive advantage. 12. Eco-Advantage Strategy. Key
Eco-Advantage plays, tools, and plans. Appendix 1. Additional Resources.
Appendix 2. Methodological Overview. Appendix 3. Most Relevant Tools for
Each. Green-to-Gold Play. Notes. Index.
