High Quality Content by WIKIPEDIA articles! The Grey Cup is both the name of the championship of the Canadian Football League (CFL) and the name of the trophy awarded to the victorious team. It is Canada's largest annual sports and television event, regularly drawing a Canadian viewing audience of about 3 to 4 million individuals. Like the Stanley Cup used in the National Hockey League, the Grey Cup is reused every year. This varies from other professional sports leagues, which make a new (but identical) trophy every season for the new champion. Similarly, the Grey Cup also has the name of the winning players, coaches, and management staff (President & General Manager) engraved on its chalice.