Focuses on the construction and ordering of the page and screen through the use of the grids. This book explores not only how to construct grids, but, more fundamentally, why a designer should construct grids at all. It also explores key areas of grid design through a series of case studies, juxtaposed by key creative 'basics'.
Focuses on the construction and ordering of the page and screen through the use of the grids. This book explores not only how to construct grids, but, more fundamentally, why a designer should construct grids at all. It also explores key areas of grid design through a series of case studies, juxtaposed by key creative 'basics'.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Gavin Ambrose teaches at Brighton University and is a practicing graphic designer. He is the author of many highly regarded books for students covering all areas of design including Basics Design: Layout, 2e, The Production Manual, Fundamentals of Graphic Design and Design Genius among others. Paul Harris is a freelance writer and editor. His work has appeared in magazines and journals in both the US and Europe. He is a co-author and collaborator on numerous books on design.
Inhaltsangabe
Introduction 1. The need for grids Organising information How we read a page How we view a screen Form and function Industry view: Boy Bastaiens 2. Grid basics Anatomy of a page Measurements Shapes on a page Proportion Hierarchy Drawing on a grid The rule of thirds The rule of odds Industry view: Second Story 3. Grid types Symmetrical Asymmetrical Modules Combinations The horizontal The vertical Broadside Diagonal and angular grids Industry view: Peter Dawson 4. Grid elements Type The baseline Images Horizontal and vertical alignment Columns Type and column widths Folios Industry view: Brody Associates 5. Grid usage Visible grids Scale The perimeter Axis Juxtaposition White space Environmental grids Caption-oriented grids Quantitative information grids The grid as expression The grid as identity Industry view: Nicholas Felton 6. Online grids The online grid Formality versus informality Web basics- fixed or flexible? Translating the grid to the screen Orientation Industry view: 3 Deep Exercises Glossary Index and credits
Introduction 1. The need for grids Organising information How we read a page How we view a screen Form and function Industry view: Boy Bastaiens 2. Grid basics Anatomy of a page Measurements Shapes on a page Proportion Hierarchy Drawing on a grid The rule of thirds The rule of odds Industry view: Second Story 3. Grid types Symmetrical Asymmetrical Modules Combinations The horizontal The vertical Broadside Diagonal and angular grids Industry view: Peter Dawson 4. Grid elements Type The baseline Images Horizontal and vertical alignment Columns Type and column widths Folios Industry view: Brody Associates 5. Grid usage Visible grids Scale The perimeter Axis Juxtaposition White space Environmental grids Caption-oriented grids Quantitative information grids The grid as expression The grid as identity Industry view: Nicholas Felton 6. Online grids The online grid Formality versus informality Web basics- fixed or flexible? Translating the grid to the screen Orientation Industry view: 3 Deep Exercises Glossary Index and credits
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