Charlene Li, Josh Bernoff

Groundswell

Winning in a World Transformed by Social Technologies

• Broschiertes Buch

Produktbeschreibung

Corporate executives struggle to harness the power of social technologies. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. This title explain how to turn this threat into an opportunity.

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Produktdetails

• Verlag: Harvard Business Review Press / Harvard Business School Press / McGraw-Hill Professional
• Expanded and Revised Edition
• Seitenzahl: 352
• Erscheinungstermin: 24. Mai 2011
• Englisch
• Abmessung: 211mm x 141mm x 24mm
• Gewicht: 356g
• ISBN-13: 9781422161982
• ISBN-10: 1422161986
• Artikelnr.: 31863277

Autorenporträt

Charlene Li is an independent thought leader and founder of the Altimeter Group. Josh Bernoff is a vice president at Forrester Research and one of their most senior and most frequently quoted research analysts. He created the Technographics segmentation, a classification of consumers according to how they approach technology.

Rezensionen

?If you haven't read the book, I would highly recommend you buy a personal copy and read it to get a comprehensive understanding of how our world is being transformed by social technologies and how you can take advantage of it." - Business 2 Community