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The purpose of this study was to explore the experience of group coaching as a setting for entrepreneurial learning (EL) and change. Although research on EL has expanded over the past decade, little is known about the social processes involved in EL and the different types of social contexts in which EL occurs (Wang & Chugh, 2014). Group coaching, meanwhile, has received scarce attention from researchers despite a surge in the commercial popularity of group-based coaching formats. The present study advances these literatures through a narrative exploration of eight entrepreneurs' experiences participating in group coaching.