Kari Chapin

Grow Your Handmade Business

How to Envision, Develop, and Sustain a Successful Creative Business

• Broschiertes Buch

Produktbeschreibung

Applying her trademark "you-can-do-it" coaching style to the nuts and bolts of business planning, Chapin covers all of the issues involved in turning a creative hobby into a successful business.

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Produktdetails

• Verlag: Storey Publishing
• Seitenzahl: 272
• Erscheinungstermin: 3. Juli 2012
• Englisch
• Abmessung: 190mm x 164mm x 20mm
• Gewicht: 413g
• ISBN-13: 9781603429894
• ISBN-10: 1603429891
• Artikelnr.: 34390858

Autorenporträt

Since the publication of The Handmade Marketplace in 2010 and Grow Your Handmade Business in 2012, Kari Chapin has gained national visibility as a sought-after speaker at craft business conferences and events. She also offers one-on-one creative coaching and courses online. She is known for her effective coaching style and distinctive, supportive voice, along with her strong ability to market and network.

Inhaltsangabe

Introduction
Meet the Creative Collective
Part 1: Mapping Your Dream
Chapter 1: Identify Your Dream Business
-What Form Does Your Dream Business Take?
-What Direction(s) Will Your Dream Business Take?
Chapter 2: Dream Business Fundamentals
-Do You Have a Hobby or a Business?
-Where Are You Now, and Where Are You Going?
-Onward and Upward
Chapter 3: Working for Your Vision
-A Business Takes Work, and Plenty of It
-Visualize Your Perfect Workday
-Practice Mindfulness around Feelings
-Why Are You in Business?
-Formulate Your Mission Statement
Chapter 4: TLC
-Just Say No!
-Who Cares? You Do!
-Family Matters
-Take Yourself on a Creative Retreat
Chapter 5: Goals and Intentions
-Keep Yourself Honest
-Determine Goals
-Goals versus Intentions
-Make Reasonable Goals
-Keep Track of Your Goals and Intentions
Chapter 6: Benchmarks
-Measuring Your Success
-What Does Success Look Like?
-Calculating Success One Step at a Time
Chapter 7: Get Some Help!
-Say It Loud and Say It Proud: Help!
-Mentors: Your Business Gurus
-Your Personal Board of Directors
-Build a Brain Trust
Part 2: Planning for Success
Chapter 8: Types of Business Models
-Business Model Defined
-Running Your Business from Home
-Renting a Studio or Office
-Renting a Storefront and Keeping Shop Hours
-The Off-Site Bottom Line
Chapter 9: Business Plan Preliminaries
-What Is a Business Plan, and Why Do You Need One?
-Business Plan Basics
Chapter 10: Do You Manage Your Time, or Does Your Time Manage You?
-Time Management
-Keep Your To-Do List in Check
-Managing Time Is Easier Than You Think
Chapter 11: The Nuts and Bolts of Business Plans
-Getting Started
-Executive Summary
-Who Exactly Are You, Anyway?
-Business Plan Checklists
Chapter 12: Know Your Marketplace (or Marketing!)
-Know Your Industry
-Target Market, Say What?
Chapter 13: Putting It All Together: Your Marketing Plan
-Taking Stock
-Marketing through Advertising
-Marketing through the Media
Chapter 14: What Do You Make, and How Do You Make It? Having a Production
Plan
-Ready, Set, Produce!
-Licensing
Chapter 15: Money, Money, Money
-They're Just Numbers
-Numbers 'R' Us
-Numbers Nomenclature
Chapter 16: Budgets and Budgeting
-First of All, What Exactly Is a Budget?
-Monthly Budget
Chapter 17: Profit and Loss
-P&L Overview
-Detailed P&L by Department
Chapter 18: Money and How to Get Some
-Bank Loans
-Grants
-Angel Investors
-Crowd-Funding
-Family and Friends
-Financing with Personal Credit Cards
-Finding a Way
Chapter 19: Making It All Legit
-What Kind of Business Are You?
-Going into Business with a Loved One
-Taxes
-Payroll
-Insurance
Chapter 20: Professional Support and Where to Find It
-Accountants and Lawyers and Agents, Oh My!
Parting Advice
Acknowledgments
Resources
Index