Grow - Stengel, Jim
23,99 €
inkl. MwSt.

Versandfertig in 2-4 Wochen
payback
12 °P sammeln
  • Broschiertes Buch

Based on almost ten years of research involving 50,000 companies, the author shows how the world's 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes.

Andere Kunden interessierten sich auch für
Produktbeschreibung
Based on almost ten years of research involving 50,000 companies, the author shows how the world's 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Autorenporträt
Jim Stengel was the director of marketing at P&G for twenty-five years and is the founder of the Jim Stengel Company, a consulting firm. He is also a professor of marketing at the UCLA Anderson School of Management.
Rezensionen
In seven years as global marketing officer of Procter & Gamble, Jim Stengel was influenced by celebrated management writers such as Jim Collins, author of Good to Great, and Stephen Covey ... Grow stands a chance of becoming a similarly influential text for a new generation of executives Financial Times