Grow - Stengel, Jim
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Based on almost ten years of research involving 50,000 companies, the author shows how the world's 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes.

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Produktbeschreibung
Based on almost ten years of research involving 50,000 companies, the author shows how the world's 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes.
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Autorenporträt
Jim Stengel was the director of marketing at P&G for twenty-five years and is the founder of the Jim Stengel Company, a consulting firm. He is also a professor of marketing at the UCLA Anderson School of Management.
Rezensionen
In seven years as global marketing officer of Procter & Gamble, Jim Stengel was influenced by celebrated management writers such as Jim Collins, author of Good to Great, and Stephen Covey ... Grow stands a chance of becoming a similarly influential text for a new generation of executives Financial Times