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  • Broschiertes Buch

Growing Business Innovation takes directors and corporate officers of success-driven businesses with defined innovation objectives on the journey from research to marketable product, to creating, managing and onwards to marketing and monetisation of their innovation's IP.

Produktbeschreibung
Growing Business Innovation takes directors and corporate officers of success-driven businesses with defined innovation objectives on the journey from research to marketable product, to creating, managing and onwards to marketing and monetisation of their innovation's IP.
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Autorenporträt
Jonathan Reuvid was an economist with the French national oil company, CFP, and later Director of European Operations for a U.S. Fortune 500 manufacturing multinational before embarking on a second career in publishing.