The Growth Agenda

Growth Champions

The Battle for Sustained Innovation Leadership
Ed. by Tim Jones, Dave McCormick, and Caroline Dewing

• Broschiertes Buch

Produktbeschreibung

Unique insights and fresh perspectives on business growth and innovation

Growth is a priority for most businesses, but one that's elusive and difficult to achieve. But some companies do it well, delivering sustainable growth year after year. What makes those companies so special? And what can you and your business learn from them?

Growth Champions looks at 20 leading global organizations and identifies the key elements that drive their success. These growth champions include such companies as PepsiCo, Apple, Rolls Royce, Google, Audi, and P&G. While many share some common traits, they all take different paths to growth using different formulas to achieve it. Here, you'll learn how they formulate and execute strategies, motivate and engage people, build a growth culture, and develop and use distinctive competencies to stay ahead of the pack.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Wiley & Sons
• Artikelnr. des Verlages: 1W119954130
• 2. Aufl.
• Seitenzahl: 344
• Erscheinungstermin: 9. April 2012
• Englisch
• Abmessung: 207mm x 170mm x 23mm
• Gewicht: 573g
• ISBN-13: 9781119954132
• ISBN-10: 1119954134
• Artikelnr.: 34424091

Autorenporträt

Tim Jones is a recognised expert in innovation and future growth. He is currently Programme Director of the Future Agenda project ?] the world's first global open foresight programme and founder of Innovaro, the leading innovation strategy and insight firm. Tim has advised companies like BBC, BP, BT, Experian, GM, Johnson & Johnson, KPN, Marks & Spencer, Mars, O2, Shell and Zurich Financial as well as several government bodies across Europe and Asia. Dr Palie Smart is a Senior Lecturer in Strategic Innovation Management and was the Deputy Director of the Innovation Leadership Centre at Cranfield business school.

Inhaltsangabe

About The Growth Agenda iv About the Contributors v Introduction 1 Part I
The Growth Agenda: The Changing Dynamics of Innovation 13 1
Why Growth? The Economist's Perspective 16 2
Alternative Strategic Approaches to Growth 24 3
Drivers of Change 37 4
New Approaches to Growth 49 Part II
The Growth Champions 57 5
Nestlé and PepsiCo
Changing food and drink for the better 61 6
Audi and Samsung Electronics
Design as the growth driver 81 7
Reckitt Benckiser and Procter & Gamble
Making the most of insight 101 8
Starwood Hotels and Inditex
Delivering a unique customer experience 121 9
Amazon and Google
Expertly using data to get ever closer to customers 143 10
Narayana Hrudayalaya and Novo Nordisk
Reinventing healthcare 163 11
Rolls
Royce and ARM
Technology partnerships for growth 183 12
BASF and Shell
Growth in a resource
constrained world 201 13
Tata and Bharti
Leapfrogging from India 221 14
LEGO and Apple
Bringing magic to the everyday 241 Part III
The Growth Challenge: Lessons for the Future 265 15
Key Characteristics 267 16
Further Common Traits 281 17
Future Challenges 287 18
The Growth Agenda
The Essential Implications 298 Resources and References 302 Appendix
Key Data for the Growth Champions 313 Contributor Credits 332 Index 333