Rose Jia

Growth Marketing Strategy

Drive Profits and Sustained Business Growth

• Gebundenes Buch

Produktbeschreibung

Understand how to move from quick hacks to long-term strategic growth marketing with this insightful and actionable guide to developing a strategy that drives growth in any economy.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 240
• Erscheinungstermin: 3. Dezember 2024
• Englisch
• Abmessung: 234mm x 156mm
• ISBN-13: 9781398618367
• ISBN-10: 1398618365
• Artikelnr.: 70161050

Autorenporträt

Rose Jia

Inhaltsangabe

Chapter
00: Introduction Section
ONE: Setting the Scene Chapter
01: How Innovation, Marketing and Sales Interconnect Chapter
02: What is Growth and Growth Marketing? Chapter
03: Growth Hacks People Already Know Section
TWO: Growth Marketing Strategy in Practice Chapter
04: Once Growth Hacking Stops Working Chapter
05: Growth Marketing Strategy: Mindset Chapter
06: Growth Marketing Strategy: Organization Chapter
07: Growth Marketing Strategy: Resources Section
THREE: Sustaining Growth Marketing Momentum Chapter
08: Growing in a Recession Chapter
09: Scaling in an Economic Boom Chapter
10: Economic stability Chapter
11: Appendix 1; Roadmap by Business Size and Economy Chapter
12: Appendix 2; Recap of Insights, Tips and Hacks