Rose Jia

Growth Marketing Strategy

Drive Profits and Sustained Business Growth

• Gebundenes Buch

Produktbeschreibung

Understand how to move from quick hacks to long-term strategic growth marketing with this insightful and actionable guide to developing a strategy that drives growth in any economy.

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Produktdetails

• Verlag: CIPD / Kogan Page / Kogan Page Ltd
• Seitenzahl: 280
• Erscheinungstermin: 31. Dezember 2024
• Englisch
• Abmessung: 240mm x 161mm x 20mm
• Gewicht: 587g
• ISBN-13: 9781398618367
• ISBN-10: 1398618365
• Artikelnr.: 70161050

Autorenporträt

Rose Jia

Inhaltsangabe

Section
ONE: Setting the scene; Chapter
01: How innovation, sales, and marketing interconnect; Chapter
02: What are growth and growth marketing?; Chapter
03: Growth hacks people already know; Section
TWO: Growth marketing strategy basics; Chapter
04: Once growth hacking stops working
business lifecycle; Chapter
05: Once growth hacking stops working
customer lifecycle; Chapter
06: Growth marketing strategy
mindset; Chapter
07: Growth marketing strategy
organization; Chapter
08: Growth marketing strategy
resources; Section
THREE: Sustaining growth marketing momentum in practice; Chapter
08: Growth marketing strategy
resources; Section
09: Growth marketing in an economic downturn (recession); Chapter
10: Growth marketing in an economic boom; Chapter
11: Growth marketing in economic stability;