Understand how to move from quick hacks to long-term strategic growth marketing with this insightful and actionable guide to developing a strategy that drives growth in any economy.
Understand how to move from quick hacks to long-term strategic growth marketing with this insightful and actionable guide to developing a strategy that drives growth in any economy.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Rose Jia is an award-winning marketing and product leader based in New York City, New York. She leads growth marketing at Amazon after previously working in marketing and product development at Twitch and American Express, as well as working as an investment banker and in corporate finance at Citi. She has founded community-based platforms like The Techseries Company and Whiskey Me Up, been a guest speaker at major conferences such as AdWeek and Marketing Offensive and appeared on podcasts including The CPG Guys and Looking Outside.
Inhaltsangabe
Section ONE: Setting the scene; Chapter 01: How innovation, sales, and marketing interconnect; Chapter 02: What are growth and growth marketing?; Chapter 03: Growth hacks people already know; Section TWO: Growth marketing strategy basics; Chapter 04: Once growth hacking stops working business lifecycle; Chapter 05: Once growth hacking stops working customer lifecycle; Chapter 06: Growth marketing strategy mindset; Chapter 07: Growth marketing strategy organization; Chapter 08: Growth marketing strategy resources; Section THREE: Sustaining growth marketing momentum in practice; Chapter 08: Growth marketing strategy resources; Section 09: Growth marketing in an economic downturn (recession); Chapter 10: Growth marketing in an economic boom; Chapter 11: Growth marketing in economic stability;
