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In modern democracies, the construction of a public agenda involves the media's influence on public opinion and the latter's influence on the evaluation of mass communication policies. In this sense, attitudes have been studied as indicators of audience persuasion or dissuasion. Therefore, the aim of this paper is to specify a risk communication model considering attitude models related to the processing of information about public agenda items.

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Produktbeschreibung
In modern democracies, the construction of a public agenda involves the media's influence on public opinion and the latter's influence on the evaluation of mass communication policies. In this sense, attitudes have been studied as indicators of audience persuasion or dissuasion. Therefore, the aim of this paper is to specify a risk communication model considering attitude models related to the processing of information about public agenda items.
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Autorenporträt
Cruz García Lirios. General Director of the Mexican Promotional Company, Multidisciplinary Academic Network.