Jay Conrad Levinson

Guerrilla Marketing Excellence

The 50 Golden Rules for Small-Business Success

• Broschiertes Buch

Produktbeschreibung

Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Houghton Mifflin
• Seitenzahl: 226
• Erscheinungstermin: 1. Januar 1993
• Englisch
• Abmessung: 229mm x 152mm x 13mm
• Gewicht: 374g
• ISBN-13: 9780395608449
• ISBN-10: 0395608449
• Artikelnr.: 21081443

Autorenporträt

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.