Jay Conrad Levinson, Andrew Neitlich

Guerrilla Marketing for a Bulletproof Career

How to Attract Ongoing Opportunities in Perpetually Gut Wrenching Times, for Entrepreneurs, Employees, and Everyone in Between

• Broschiertes Buch

Produktbeschreibung

"Guerrilla Marketing for a Bulletproof Career" is the most honest, practical, and hard-hitting guide ever written for people who want to "bullet-proof" their career and succeed in perpetually uncertain times. It provides a road map to advance one's career without being blindsided by overnight industry collapses, potential layoffs, economic shocks, corporate scandals, or technological disruptions. Readers of this book will never again have to worry about financial peace of mind or job security, because they will have a new set of strategies for success in a new and continually evolving economy. This applies equally to business owners--who need to plan for extreme volatility in the market and to recognize that their career is likely to extend beyond owning a single company--and to employees, who can be laid off at any time.

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Produktdetails

• Verlag: Morgan James Publishing
• Seitenzahl: 250
• Erscheinungstermin: 1. Januar 2011
• Englisch
• Abmessung: 229mm x 152mm x 15mm
• Gewicht: 412g
• ISBN-13: 9781600378157
• ISBN-10: 1600378153
• Artikelnr.: 31076365

Autorenporträt

Jay Conrad Levinson is the author of the best-selling marketing series in history, ""Guerrilla Marketing,"" plus 58 other business books. His books have sold more than 20 million copies worldwide and have been translated into 60 languages. Jay also conducts guerrilla marketing training programs, hosts the very popular Internet website, www.gmarketing.com, and formed The Guerrilla Marketing Association.

Inhaltsangabe

PART I: GET COMBAT READY
Chapter 1: Your Chaotic Career Map: Stop Being Attached to the Concept of a
Job
Chapter 2: The Eleven Guerrilla Mindsets for Career Success
Chapter 3: Character and Values Matter More than Ever
Chapter 4: A Dream Worth Fighting For
Chapter 5: Spike in These Two Areas and Never Worry Again
Chapter 6: Create Your One-Page Career Plan
Chapter 7: Why Strengths Are Not Enough--What if You Have Distracting,
Annoying, or Disturbing Behaviors and Don’t Even Know It?
Chapter 8: Eliminate the Biggest Reason You Won't Succeed
Chapter 9: Cash Is a Career Competitive Advantage
Chapter 10: The Three Steps to Get into the Opportunity Flow
PART II: THIRTEEN PERSPECTIVES TO CONTROL THE CAREER BATTLEFIELD
Chapter 11: Why These Perspectives Are Crucial for Career Success
Chapter 12: Lemming and Bubble Radar--Which Apparent Opportunities Will End
Soon, and Badly for Those Who Come Late?
Chapter 13: Market Researcher--Matching Your Talents and Passions to Demand
Chapter 14: Investor--Is This Opportunity Solid?
Chapter 15: Risk Manager/Oil Driller--How Can I Maximize Upside and
Minimize Downside?
Chapter 16: Chess Master--What’s My Best Next Move?
Chapter 17: Negotiator/Deal Maker--How Can I Gain an Edge?
Chapter 18: Talent Scout--Who Can Help Me Win?
Chapter 19: Business Developer--How Can I Build a Long-Term Relationship
Based on Trust and Value?
Chapter 20: Politician--How Do I Gain More Power?
Chapter 21: Influencer--What’s In It for Them That Gets Me What I Want,
Too?
Chapter 22: Leverage Builder--How Can I Achieve More with Less Effort?
Chapter 23: Improvisational Actor--How Can I Use Creativity,
Resourcefulness, and Agility to Get What I Want?
Chapter 24: Drill Sergeant--How Do I Give Myself a Kick in the Pants When
Required?
PART III: THE AGILE CAREER GUERRILLA
Chapter 25: How to Be an Agile Career Guerrilla
Chapter 26: When to Make a Change and When Not To
Chapter 27: Why Business Owners Need to Have Career Backup Plans, Too
Chapter 28: Three Rules for Making a Smooth Transition
Chapter 29: The Flip-the-Switch Business I--Online Guru/Publisher
Chapter 30: The Flip-the-Switch Business II--Consultant/Freelancer
Chapter 31: The Flip-the-Switch Business III--Firm Builder
Chapter 32: The Flip-the-Switch Business IV--The LFC/LBE Business
Chapter 33: The Anti Flip-the-Switch Business--The Long, Patient Way to a
Bulletproof Career
Chapter 34: The Agile Interim Executive or Manager
Chapter 35: Go Global!
Chapter 36: Finesse a Change in Industry, Function, or Company Culture
Chapter 37: Become Dean of Your Private Career University and Use
Back-to-School Trump Card
Chapter 38: Recharge and Reinvent Yourself with a Sabbatical
Chapter 39: Advanced Career Agility: Form an Acquisition or Startup Team
Chapter 40: What About Just Getting a New Job in the Same Field?
PART IV: COMMON COMBAT SITUATIONS
Chapter 41: Seven Steps to Success During Your First Ninety Days in a New
Role
Chapter 42: Eleven Career Success Principles for Students and New Graduates
Chapter 43: Opportunities for the Stay-at-Home Mom or Dad
Chapter 44: Going Back to Work After a Long Absence
Chapter 45: Unfriendly Fire and Ambushes: Saboteurs, Snipers, Jerks, Peter
Principle Case Studies, Nepotism, and Difficult Bosses
Chapter 45: Discrimination, Harassment, Fraud, Price Fixing, Insider
Trading, Kickbacks, and Other Illegal Behaviors
Chapter 46: What to Do After a Major Failure