"Guerrilla Marketing for Coaches" provides the first practical guide on the market for coaches who want to fill their practice with desirable clients, and then build a firm that generates wealth. Readers of this book will know exactly what they need to do in order to be a successful coach and firm builder. The book provides best practices for all phases of building a successful firm, from choosing a target market and designing solutions to attracting clients and building a firm.
"Guerrilla Marketing for Coaches" provides the first practical guide on the market for coaches who want to fill their practice with desirable clients, and then build a firm that generates wealth. Readers of this book will know exactly what they need to do in order to be a successful coach and firm builder. The book provides best practices for all phases of building a successful firm, from choosing a target market and designing solutions to attracting clients and building a firm.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Jay Conrad Levinson is the author of the best-selling marketing series in history, ""Guerrilla Marketing,"" plus 58 other business books. His books have sold more than 20 million copies worldwide and have been translated into 60 languages. Jay also conducts guerrilla marketing training programs, hosts the very popular Internet website, www.gmarketing.com, and formed The Guerrilla Marketing Association.
Inhaltsangabe
Table of Contents: Step I: Lay a Solid Strategic Foundation Chapter One: The opportunity is greatest when you think of yourself as more than a coach Chapter Two: The three requirements for ongoing success as a coach Chapter Three: Choose a profitable target market Chapter Four: Understand the needs in your market Chapter Five: Develop robust coaching solutions for your market Chapter Six: Develop your compelling marketing message and brand Step II: Use Low-Cost, High-Impact Tactics to Get Clients Chapter Seven: Set up your testing laboratory Chapter Eight: The most powerful tactic in your arsenal—conversations to get referrals Chapter Nine: Alliances to bring you a stream of business Chapter Ten: Achieve expert status through information and by educating your market Chapter Eleven: Internet marketing tactics Chapter Twelve: Leadership to build your credibility Chapter Thirteen: Creative strategies to reach top decision makers and VIPs Chapter Fourteen: SPECIAL REPORT—GET THAT FIRST CLIENT Step III: Close Engagements Chapter Fifteen: Overcome low-pricing self-esteem Chapter Sixteen: Ask questions that engage and assess fit Chapter Seventeen: Handle concerns and objections with finesse and grace Chapter Eighteen: Strategies to close the deal Chapter Nineteen: How to write a powerful proposal—and when not to Step IV: Keep Clients for Life, or at Least for a Long, Long Time Chapter Twenty: The value of your first client, and every client that follows Chapter Twenty-One: Deliver value and create raving fans Chapter Twenty-Two: From foothold to a major presence Step V: Build a Firm to Enjoy Lasting Wealth Chapter Twenty-Three: The firm-builder mindset Chapter Twenty-Four: How to develop a framework that turns into ongoing wealth Chapter Twenty-Five: Twelve steps to a successful book Chapter Twenty-Six: Information products to get up to 100 times the price of a book Chapter Twenty-Seven: Group coaching packages, seminars, subscriptions, and leadership circles Chapter Twenty-Eight: Certify others and/or license your content Chapter Twenty-Nine: Get bigger engagement by contracting with or hiring other coaches and experts Chapter Thirty: Develop tools for clients and for other coaches Chapter Thirty-One: Create a center of excellence or an institute Step VI: Create Your Million-Dollar Business Plan Chapter Thirty-Two: Your million-dollar business model Chapter Thirty-Three: Your action plan
Table of Contents: Step I: Lay a Solid Strategic Foundation Chapter One: The opportunity is greatest when you think of yourself as more than a coach Chapter Two: The three requirements for ongoing success as a coach Chapter Three: Choose a profitable target market Chapter Four: Understand the needs in your market Chapter Five: Develop robust coaching solutions for your market Chapter Six: Develop your compelling marketing message and brand Step II: Use Low-Cost, High-Impact Tactics to Get Clients Chapter Seven: Set up your testing laboratory Chapter Eight: The most powerful tactic in your arsenal—conversations to get referrals Chapter Nine: Alliances to bring you a stream of business Chapter Ten: Achieve expert status through information and by educating your market Chapter Eleven: Internet marketing tactics Chapter Twelve: Leadership to build your credibility Chapter Thirteen: Creative strategies to reach top decision makers and VIPs Chapter Fourteen: SPECIAL REPORT—GET THAT FIRST CLIENT Step III: Close Engagements Chapter Fifteen: Overcome low-pricing self-esteem Chapter Sixteen: Ask questions that engage and assess fit Chapter Seventeen: Handle concerns and objections with finesse and grace Chapter Eighteen: Strategies to close the deal Chapter Nineteen: How to write a powerful proposal—and when not to Step IV: Keep Clients for Life, or at Least for a Long, Long Time Chapter Twenty: The value of your first client, and every client that follows Chapter Twenty-One: Deliver value and create raving fans Chapter Twenty-Two: From foothold to a major presence Step V: Build a Firm to Enjoy Lasting Wealth Chapter Twenty-Three: The firm-builder mindset Chapter Twenty-Four: How to develop a framework that turns into ongoing wealth Chapter Twenty-Five: Twelve steps to a successful book Chapter Twenty-Six: Information products to get up to 100 times the price of a book Chapter Twenty-Seven: Group coaching packages, seminars, subscriptions, and leadership circles Chapter Twenty-Eight: Certify others and/or license your content Chapter Twenty-Nine: Get bigger engagement by contracting with or hiring other coaches and experts Chapter Thirty: Develop tools for clients and for other coaches Chapter Thirty-One: Create a center of excellence or an institute Step VI: Create Your Million-Dollar Business Plan Chapter Thirty-Two: Your million-dollar business model Chapter Thirty-Three: Your action plan
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