An updated field manual for guerrilla job hunters
Guerrilla Marketing for Job Hunters 2.0 delivers unbeatable new techniques for landing a great job even in a recession. Like the first edition, this job-winning resource reveals inside strategies and techniques that get people hired. This updated, expanded edition offers breakthrough tips for using social networking sites like LinkedIn and MySpace to land a great job. Readers will learn how to promote themselves like a Hollywood movie; deploy the forbidden weapons of top-gun headhunters; and negotiate job offers like a sports agent.
Jay Conrad Levinson (DeBary, FL) is the Chairman of Guerrilla Marketing International, as well as the author of the bestselling Guerrilla Marketing series of books. David E. Perry (Ottowa, ON, Canada) is Managing Partner of Perry-Martel International, a top executive search, recruiting, and placement firm.
Table of contents:
Foreword.
Acknowledgments.
Introduction.
Chapter 1: Why You Need to Become a Guerrilla Job-Hunter.
The New Global America.
Part I: Your Guerrilla Mind.
Chapter 2: Personal Branding Guerrilla Style.
Shape Up Your Brand with Attitude.
Chapter 3: Your Guerrilla Job-Hunting Strategy.
Think Like a General - Work Like a Sergeant.
Chapter 4: Your Research Plan.
How to find Jobs and The Hiring Managers who want you.
Part II: Weapons That Make You A Guerrilla.
Chapter 5: Resume Writing and Cover Letter Boot Camp.
How to Overhaul Your Personal Marketing Materials.
Chapter 6: Secret Weapons.
Digital Breadcrumbs... If You Build It, They Will Come for You . . .
Chapter 7: Recruiternomics 2.0.
How to Work your job search commandos
Part III: Tactics That Make You A Guerrilla.
Chapter 8: Guerrilla Networking.
A Radical Approach.
Chapter 9: Fearless Warm Calling.
A Fresh Alternative.
Chapter 10: 21 Creative Ways to Find a Job.
Breakthrough Strategies Your Guerrilla Job-Hunting Campaign.
Part IV: Your Guerrilla Job-Hunting Campaign.
Chapter 11: 3 Sample Campaigns.
The Force Multiplier Effect in Action.
Chapter 12: Hand-to-Hand Combat.
Winning the Face-to-Face Interview.
Chapter 13: Negotiating the Deal.
How to Bargain with Confidence.
Chapter 14: Ready Aye Ready.
Bonuses.
Appendix 1: Call Logs.
Appendix 2: eXtreme™ Makeover Resume Samples.
Appendix 3: Compensation Checklist.
About the Authors.
Index.
Guerrilla Marketing for Job Hunters 2.0 delivers unbeatable new techniques for landing a great job even in a recession. Like the first edition, this job-winning resource reveals inside strategies and techniques that get people hired. This updated, expanded edition offers breakthrough tips for using social networking sites like LinkedIn and MySpace to land a great job. Readers will learn how to promote themselves like a Hollywood movie; deploy the forbidden weapons of top-gun headhunters; and negotiate job offers like a sports agent.
Jay Conrad Levinson (DeBary, FL) is the Chairman of Guerrilla Marketing International, as well as the author of the bestselling Guerrilla Marketing series of books. David E. Perry (Ottowa, ON, Canada) is Managing Partner of Perry-Martel International, a top executive search, recruiting, and placement firm.
Table of contents:
Foreword.
Acknowledgments.
Introduction.
Chapter 1: Why You Need to Become a Guerrilla Job-Hunter.
The New Global America.
Part I: Your Guerrilla Mind.
Chapter 2: Personal Branding Guerrilla Style.
Shape Up Your Brand with Attitude.
Chapter 3: Your Guerrilla Job-Hunting Strategy.
Think Like a General - Work Like a Sergeant.
Chapter 4: Your Research Plan.
How to find Jobs and The Hiring Managers who want you.
Part II: Weapons That Make You A Guerrilla.
Chapter 5: Resume Writing and Cover Letter Boot Camp.
How to Overhaul Your Personal Marketing Materials.
Chapter 6: Secret Weapons.
Digital Breadcrumbs... If You Build It, They Will Come for You . . .
Chapter 7: Recruiternomics 2.0.
How to Work your job search commandos
Part III: Tactics That Make You A Guerrilla.
Chapter 8: Guerrilla Networking.
A Radical Approach.
Chapter 9: Fearless Warm Calling.
A Fresh Alternative.
Chapter 10: 21 Creative Ways to Find a Job.
Breakthrough Strategies Your Guerrilla Job-Hunting Campaign.
Part IV: Your Guerrilla Job-Hunting Campaign.
Chapter 11: 3 Sample Campaigns.
The Force Multiplier Effect in Action.
Chapter 12: Hand-to-Hand Combat.
Winning the Face-to-Face Interview.
Chapter 13: Negotiating the Deal.
How to Bargain with Confidence.
Chapter 14: Ready Aye Ready.
Bonuses.
Appendix 1: Call Logs.
Appendix 2: eXtreme™ Makeover Resume Samples.
Appendix 3: Compensation Checklist.
About the Authors.
Index.