Jay Conrad Levinson, David E. Perry

Guerrilla Marketing for Job Hunters 3.0

How to Stand Out from the Crowd and Tap Into the Hidden Job Market Using Social Media and 999 Other Tactics Today

• Broschiertes Buch

Produktbeschreibung

The latest strategies for job hunters revealed in this revised and updated edition

This new Third Edition features the latest job-hunting strategies for the Information Age. You'll discover key techniques to reach hiring managers at the employers you want to work for most. New chapters integrate using social media and social networking tools like Facebook, Twitter, LinkedIn, and ZoomInfo in your job search, along with case studies from successful guerrilla job hunters that detail what works in today's hyper competitive job market with commentary from America's top recruiters.
Present your skills in creative new ways that stand out in today's hyper-competitive job market
Employ little-known search engine optimization tricks used by top headhunters
Integrated web site updated bi-weekly to remain state-of-the-moment
Part of the Guerrilla Marketing Series, the bestselling marketing book series

The job search process has changed drastically in the past few years. Turn these changes to your advantage and make your search successful with Guerilla Marketing for Job Hunters 3.0.

Produktdetails

• Verlag: Wiley & Sons
• 3. Aufl.
• Seitenzahl: 368
• Erscheinungstermin: 3. Mai 2011
• Englisch
• Abmessung: 227mm x 154mm x 28mm
• Gewicht: 438g
• ISBN-13: 9781118019092
• ISBN-10: 1118019091
• Artikelnr.: 32470501

Autorenporträt

Jay Conrad Levinson is Chairman of Guerrilla Marketing International as well as the author of the number one bestselling marketing series in history, Guerrilla Marketing. Along with his fifty-seven other books, he has collectively sold 22 million copies in over sixty-one languages worldwide. He taught this topic for ten years at the University of California in Berkeley. www.gmarketing.com David E. Perry is coauthor of Guerrilla Marketing for Job Hunters as well as the author of Career Guide for the High-Tech Professional. Nicknamed the "Rogue Recruiter" by the Wall Street Journal, he has personally negotiated more than $184 million in compensation as Managing Director of Perry-Martel International, one of North America's top recruiting and placement firms.

Inhaltsangabe

Foreword Darren Hardy. Acknowledgments. Disclaimer. Introduction The
Winner's Edge. Key Concepts: Why the job market has drastically changed.
The importance of keywords. Chapter 1 Why You Need to Become a Guerrilla
Job Hunter. The New Global America. Key Concepts: The #1 secret to a
successful job search. Details the elements of your successful plan. PART I
YOUR GUERRILLA MIND-SET. Chapter 2 Personal Branding Guerrilla Style. Shape
Up Your Brand with Attitude. Key Concepts: The skills employers seek. How
to build your brand for free and make employers call you. Chapter 3
Attitude Check. Upfront and Personal. Key Concepts: How to stay focused.
How to right the typical mistakes job hunters make. Chapter 4 Your
Guerrilla Strategy. Think Like a General--Execute Like a Sergeant. Key
Concepts: How to crack the hidden job market. Tools and tactics for staying
on top. PART II WEAPONS THAT MAKE YOU A GUERRILLA. Chapter 5 Your Research
Plan. Research: The Guerrilla's Competitive Edge. Key Concepts: How to
locate opportunities before your competition does. Chapter 6 Resume Writing
and Cover Letter Boot Camp. Overhaul Your Personal Marketing Materials. Key
Concepts: Creating your marketing materials: cover letters and resumes that
will be read instead of tossed. Chapter 7 Guerrilla Networking. A Radical
Approach. Key Concepts: Effortless networking that really works in any
market. PART III TACTICS THAT MAKE YOU A GUERRILLA. Chapter 8 LinkedIn--the
800-Pound Gorilla. Your "Be Found" Epicenter. Key Concepts: How to use
LinkedIn to be found and other strategies. Chapter 9 Digital Breadcrumbs.
Plugged In--Turned On--Tuned In. Key Concepts: How to leverage social media
and social networking. Chapter 10 Commando Tactics. 15 Breakthrough
Strategies That Work. Key Concepts: How to get in front of the people you
want to meet with. PART IV YOUR GUERRILLA JOB-HUNTING CAMPAIGN. Chapter 11
The Force Multiplier Effect in Action. 12 Sample Campaigns. Key Concepts:
Case studies of ordinary people who achieved extraordinary results by
taking control of their job search. Chapter 12 Hand-to-Hand Combat. Winning
the Face-to-Face Interview. Key Concepts: What to do and say before,
during, and after the interview to land the offer. Chapter 13 Negotiating
the Deal. How to Bargain with Confidence. Key Concepts: How to get what you
want without fighting. Chapter 14 Career Lancing. All--Ways--Ready. Key
Concepts: What's next? Bonuses. About the Authors. Index. Free Job Search
Resources.