Jay Levinson

Guerrilla Marketing

Cutting-edge strategies for the 21st century

• Broschiertes Buch

Produktbeschreibung

The book every small-business owner should own

Produktdetails

• Verlag: Little, Brown Book Group
• Seitenzahl: 384
• Erscheinungstermin: 3. Mai 2007
• Englisch
• Abmessung: 245mm x 153mm x 26mm
• Gewicht: 488g
• ISBN-13: 9780749928117
• ISBN-10: 0749928115
• Artikelnr.: 23196983

Autorenporträt

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.