Mary Munter, Lynn Hamilton

Guide to Managerial Communication

Pearson New International Edition

• Broschiertes Buch

Produktbeschreibung

For undergraduate and MBA courses in Management Communication, Writing, and Oral Presentations. Also a useful reference for Executive Seminars/Workshops. A brief, professional, reader-friendly guide to improving managerial communication. Guide to Managerial Communication is a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context.

Produktdetails

• Verlag: Pearson Education Limited
• 10 ed
• Seitenzahl: 192
• Erscheinungstermin: 6. August 2013
• Englisch
• Abmessung: 275mm x 217mm x 8mm
• Gewicht: 484g
• ISBN-13: 9781292021751
• ISBN-10: 1292021756
• Artikelnr.: 48550650

Inhaltsangabe

PART I. COMMUNICATION STRATEGY
Communicator Strategy
Audience Strategy
Message Strategy
Channel Choice Strategy
Culture Strategy
Communication Strategy Checklist
Guide to the Guide to Managerial Communication
 
PART II. WRITING: COMPOSING EFFICIENTLY
General Composing Techniques
Special Composing Challenges
 
PART III. WRITING: MACRO ISSUES
Document Design for “High Skim Value”
Clear Progression and Linkage
Effective Paragraphs and Sections
 
PART IV. WRITING: MICRO ISSUES
Editing for Brevity
Choosing a Style
Writing Checklists
 
PART V. SPEAKING: VERBAL STRUCTURE
Tell/Sell Presentations
Questions and Answers
Consult/Join Meetings
Other Speaking Situations
 
PART VI. SPEAKING: NONVERBAL SKILLS
Nonverbal Delivery Skills
Relaxation Techniques
Listening Skills
Speaking Checklists
 
PART VII. SPEAKING: VISUAL AIDS
Designing the Presentation as a Whole
Designing Your Slide Master
Designing Each Individual Slide
Using Visual Aids
 
 
APPENDICES
 Appendix B: Writing Correctly: Grammar
Bibliography
Index