High Quality Content by WIKIPEDIA articles! The Guild Guitar Company is a USA-based guitar manufacturer founded in 1952 by Alfred Dronge, a guitarist and music-store owner, and George Mann, an ex-executive with the Epiphone Guitar Company. The first Guild workshop was located in Manhattan, New York, where Dronge (who soon took over full ownership) focused on archtop jazz guitars, both electric and acoustic. Rapid expansion forced the company to move to much larger quarters, on Newark St. in Hoboken, NJ in what is now the Newman Leather building. The advent of the folk music craze in the early '60s had shifted the company into production of an important line of acoustic folk and blues guitars, including a dreadnought series (D-40, D-50 and, later, D-55) that competed successfully with Martin's D-18 and D-28 models, and jumbo and Grand Concert "F" models that were particularly popular with blues guitarists like Mississippi John Hurt and Dave Van Ronk. Notable also was the Guild 12-string guitar, which used a Jumbo "F" body and dual truss rods in the neck to produce a workhorse instrument with a deep, rich tone distinctive from the chimier twelve-strings put out by Martin.