Habbo is a social networking website aimed at teenagers. The website is owned and operated by Sulake Corporation. The service began in 2000 and has expanded to include 32 online communities. As of June 2008 over 118 million avatars have been registered. There are an average 8 million unique visitors monthly, and 75,000 avatars are being created every day. The 100 millionth avatar was created on Habbo UK in June 2008. Habbo's origins are said to be from Mobiles Disco, a 1999 hobby project by creative designer Sampo Karjalainen and technologist Aapo Kyrölä for a Finnish band, a virtual chat room running on Aapo's Fuse technology. After having been contracted to design a virtual game and chat called Lumisota for a Finnish ISP, Elisa, they were contracted for another project. They developed Hotelli Kultakala with a small team of developers and it was launched in August 2000 on the ISP's web portal.Aapo and Sampo and Dee Edwards, an entrepreneur from the UK, wanted to create an international business based on the virtual hotel concept and worked on a plan in autumn 2000 and raised finance.