This book shares the buildings blocks of professional halal business management, covering halal certification, halal supply chain management, halal branding and marketing, and halal risk and reputation management.
This book shares the buildings blocks of professional halal business management, covering halal certification, halal supply chain management, halal branding and marketing, and halal risk and reputation management.
Marco Tieman is the CEO of LBB International, a supply chain strategy consultancy and research firm. He is a professor with Help University and a research fellow with the Universiti Malaya Halal Research Centre, conducting research in halal supply chain management and reputation management.
Inhaltsangabe
PART ONE: Halal Certification 1. The World of Halal 2. Halal Assurance System PART TWO: Halal Supply Chain Management 3. The Halal Supply Chain 4. Halal Purchasing 5. Halal Logistics and Retailing 6. Halal Clusters PART THREE: Halal Branding & Marketing 7. Halal Branding 8. Halal Marketing PART FOUR: Halal Risk & Reputation Management 9. Halal Risk Management 10. Halal Reputation Management Epilogue: a pursuit of excellence Appendix 1: Halal Certification Information Checklist Appendix 2: Halal Business Management Education Appendix 3: Halal Reputation GAME
