Andere Kunden interessierten sich auch für
![Perception of Media Service Buyers on FM Radios: A CBBE Approach]( "Perception of Media Service Buyers on FM Radios: A CBBE Approach")
Perception of Media Service Buyers on FM Radios: A CBBE Approach36,99 €![Green Marketing]( "Green Marketing")
Green Marketing36,99 €![Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations]( "Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations")
Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations81,99 €![The Pentagon of brand equity]( "The Pentagon of brand equity")
The Pentagon of brand equity29,99 €![Brand Loyalty in Smartphone Brands]( "Brand Loyalty in Smartphone Brands")
Brand Loyalty in Smartphone Brands23,99 €![The impact of emotional branding on brand loyalty in the skin care market]( "The impact of emotional branding on brand loyalty in the skin care market")
The impact of emotional branding on brand loyalty in the skin care market47,95 €![Consumers¿ awareness and brand loyalty toward Amul dairy products]( "Consumers¿ awareness and brand loyalty toward Amul dairy products")
Consumers¿ awareness and brand loyalty toward Amul dairy products29,99 €
In recent years the importance of how the modern customer interprets the ever increasingly complex messages that brands portray has turned into one of the biggest mysteries of retail. This study looks at how, and to what extent, the effect brand equity has upon customer loyalty both in terms of customer behaviours and attitudes within the nationwide retail setting. Whilst most studies have concentrated on the US retail space i have brought the spotlight onto the UK - one of the most psychologically charged retail operations in the world.