Handbook for the College Admissions Profession

Herausgeber: Swann, Claire C.; Henderson, Stanley E.

• Gebundenes Buch

Produktbeschreibung

Through expert essays, this handbook covers all aspects of the admissions process, from a historical overview to a guide to future trends. Both new and experienced admissions officers and educational administrators will find here essential tools for successfully recruiting and enrolling a desirable mix of students for their institutions. This handbook has been prepared by the foremost leaders in the college admissions profession under the auspices of the American Association of Registrars and Admissions Officers. Topics include: the dilemma of quantity versus quality in admissions recruiting; understanding enrollment management; marketing strategies; the role of technology; and student body diversity (including international students).

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Produktdetails

• Verlag: Greenwood
• Seitenzahl: 318
• Erscheinungstermin: 30. April 1998
• Englisch
• Abmessung: 240mm x 161mm x 22mm
• Gewicht: 643g
• ISBN-13: 9780313291135
• ISBN-10: 0313291136
• Artikelnr.: 21599217

Autorenporträt

CLAIRE C. SWANN is Emerita Director of Admissions, University of Georgia, and Educational Consultant and Chairperson of Secondary School Studies for the Southern Association of Colleges and Schools. STANLEY E. HENDERSON is Associate Vice President for enrollment management at the University of Cincinnati.

Inhaltsangabe

Preface Introduction Perspectives and History Perspectives on Educational
Reform by Donald Stewart Perspectives on Admission by John Casteen A
Historical View of an Admissions Dilemma: Seeking Quanitity or Quality in
the Student Body by Stanley E. Henderson The Admissions Officer Admissions
Officer: A Profession and a Career by Claire C. Swann Competencies and
Training by Stanley E. Henderson Ethics and Sensitivity to Students by Mary
Lee Hoganson and Steven T. Syverson The Role of Professional Associations
by Wayne E. Becraft Understanding Enrollment Management Strategic
Enrollment Management by Michael G. Dolence Admissions Tools Research by
Linda M. Clement and Teresa Flannery The Development of a Marketing Plan by
James C. Blackburn Recruitment: Student Outreach Strategies by Joyce E.
Smith Applying Technological Tools by David H. Stones Policies and
Procedures by M. Overton Phelps, Parker Young, and Timothy Letzring
Admissions Programs Targeting Diversity by Diana Guerrero International
Students by Cliff Sjogren Collegiate Telecounseling and Recruitment Videos
by Joe F. Head Admissions Partners on Campus by Kathleen G. Plante
Admissions Partners Off Campus by Tim Washburn Perspectives on the
Twenty-First Century Students of the Future by Greta S. Mack Appendix A:
Professional Practices and Ethical Standards Appendix B: Statement of
Principles of Good Practice Appendix C: Admission Decision Options in
Higher Education Appendix D: Statement of Students' Rights and
Responsibilities, and the Statement of Transfer Students' Rights and
Responsibilities Appendix E: Statement of Practices and Courtesies Glossary
Suggested Readings Index