This book brings together original chapters from leading scholars and practitioners to provide comprehensive guidance for effectively marketing continuing education programs and courses.
This book brings together original chapters from leading scholars and practitioners to provide comprehensive guidance for effectively marketing continuing education programs and courses.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
ROBERT G. SIMERLY is dean of the Division of Continuing Studies and professor of adult and continuing education at the University of Nebraska, Lincoln. In addition to Handbook of Marketing for Continuing Education (1989), his Jossey-Bass books include Strategic Planning and Leadership in Continuing Education (1987), and Planning and Marketing Conferences and Workshops (1990).
Inhaltsangabe
Part One: The Components of Effective Marketing Part Two: Positioning Your Organization in the Market Part Three: Effective Direct-Mail Marketing Part Four: Effective Public Relations Part Five: Effective Advertising Part Six: Effective Personal Sales Part Seven: Making Marketing Work in Your Organization Part Eight: Strategies for Ongoing Success in Marketing
Part One: The Components of Effective Marketing Part Two: Positioning Your Organization in the Market Part Three: Effective Direct-Mail Marketing Part Four: Effective Public Relations Part Five: Effective Advertising Part Six: Effective Personal Sales Part Seven: Making Marketing Work in Your Organization Part Eight: Strategies for Ongoing Success in Marketing
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