This volume brings together the major thrusts of research and theory in political communication. For scholars/researchers/students in political communication, mass communication, and political science; and for readers in public opinion, political psychol
This volume brings together the major thrusts of research and theory in political communication. For scholars/researchers/students in political communication, mass communication, and political science; and for readers in public opinion, political psychol
Contents: K.R. Sanders Foreword. L.L. Kaid Introduction and Overview of the Field. Part I:Theories and Approaches to Political Communication.E.M. Rogers Theoretical Diversity in Political Communication. B.I. Newman R.M. Perloff Political Marketing: Theory Research and Applications. D.A. Graber Methodological Developments in Political Communication Research. Y. Lin Fragmentation of Structure of Political Communication Research: Diversification or Isolation? K.J.M. Haynes Design and Creation of a Controlled Vocabulary for Political Communication. Part II:Political Messages.B.E. Gronbeck Rhetoric and Politics. L.L. Kaid Political Advertising. M.S. McKinney D.B. Carlin Political Campaign Debates. Part III:News Media Coverage of Politics Political Issues and Political Institutions.G.J. Gulati M.R. Just A.N. Crigler News Coverage of Political Campaigns. D. Weaver M. McCombs D.L. Shaw Agenda-Setting Research: Issues Attributes and Influences. W.L. Bennett Gatekeeping and Press--Government Relations: A Multigated Model of News Construction. A. McKay D.L. Paletz The Presidency and the Media. Part IV:Political Communication and Public Opinion.E. Noelle-Neumann T. Petersen The Spiral of Silence and the Social Nature of Man. M. Sotirovic J.M. McLeod Knowledge as Understanding: The Information Processing Approach to Political Learning. M.X. Delli Carpini Mediating Democratic Engagement: The Impact of Communications on Citizens' Involvement in Political and Civic Life. D.G. Bystrom Women as Political Communication Sources and Audiences. Part V:International Perspectives on Political Communication.C. Holtz-Bacha Political Communication Research Abroad: Europe. L. Willnat A.J. Aw Political Communication in Asia: Challenges and Opportunities. Part VI:New Trends in Political Communication Channels and Messages.J.C. Tedesco Changing the Channel: Use of the Internet for Communicating About Politics.
Contents: K.R. Sanders Foreword. L.L. Kaid Introduction and Overview of the Field. Part I:Theories and Approaches to Political Communication.E.M. Rogers Theoretical Diversity in Political Communication. B.I. Newman R.M. Perloff Political Marketing: Theory Research and Applications. D.A. Graber Methodological Developments in Political Communication Research. Y. Lin Fragmentation of Structure of Political Communication Research: Diversification or Isolation? K.J.M. Haynes Design and Creation of a Controlled Vocabulary for Political Communication. Part II:Political Messages.B.E. Gronbeck Rhetoric and Politics. L.L. Kaid Political Advertising. M.S. McKinney D.B. Carlin Political Campaign Debates. Part III:News Media Coverage of Politics Political Issues and Political Institutions.G.J. Gulati M.R. Just A.N. Crigler News Coverage of Political Campaigns. D. Weaver M. McCombs D.L. Shaw Agenda-Setting Research: Issues Attributes and Influences. W.L. Bennett Gatekeeping and Press--Government Relations: A Multigated Model of News Construction. A. McKay D.L. Paletz The Presidency and the Media. Part IV:Political Communication and Public Opinion.E. Noelle-Neumann T. Petersen The Spiral of Silence and the Social Nature of Man. M. Sotirovic J.M. McLeod Knowledge as Understanding: The Information Processing Approach to Political Learning. M.X. Delli Carpini Mediating Democratic Engagement: The Impact of Communications on Citizens' Involvement in Political and Civic Life. D.G. Bystrom Women as Political Communication Sources and Audiences. Part V:International Perspectives on Political Communication.C. Holtz-Bacha Political Communication Research Abroad: Europe. L. Willnat A.J. Aw Political Communication in Asia: Challenges and Opportunities. Part VI:New Trends in Political Communication Channels and Messages.J.C. Tedesco Changing the Channel: Use of the Internet for Communicating About Politics.
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