Andere Kunden interessierten sich auch für
![Handbook of Research on Transmedia Storytelling and Narrative Strategies]( "Handbook of Research on Transmedia Storytelling and Narrative Strategies")
Handbook of Research on Transmedia Storytelling and Narrative Strategies244,99 €![Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines]( "Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines")
Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines267,99 €![Interactions]( "Interactions")
Interactions184,99 €![Spoken and Written Discourse in Online Interactions]( "Spoken and Written Discourse in Online Interactions")
Spoken and Written Discourse in Online Interactions209,99 €![The Advertising and Consumer Culture Reader]( "The Advertising and Consumer Culture Reader")
The Advertising and Consumer Culture Reader198,99 €![Deceptive Advertising]( "Deceptive Advertising")
Deceptive Advertising198,99 €![Branding Diversity]( "Branding Diversity")
Branding Diversity74,99 €
Our understanding of the concept of narrative has undergone a significant transformation over time, particularly today as new communication technologies are developed and popularized. As new narrative genres are born and old ones undergo great change by the minute, a thorough understanding can shed light on which storytelling elements work best in what format. That deep understanding can then help build strong, satisfying stories. The Handbook of Research on Narrative Interactions is an essential publication that examines the relationships between types of narratives in a shifting and widening scope of storytelling forms. While highlighting a wide range of topics including contemporary culture, advertising, and transmedia storytelling, this book is ideally designed for media professionals, content creators, advertisers, entrepreneurs, researchers, academicians, and students.