Andere Kunden interessierten sich auch für
![Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry]( "Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry")
Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry289,99 €![Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences]( "Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences")
Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences327,99 €![Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage]( "Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage")
Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage260,99 €![Ethical Consumerism and Comparative Studies Across Different Cultures]( "Ethical Consumerism and Comparative Studies Across Different Cultures")
Ethical Consumerism and Comparative Studies Across Different Cultures187,99 €![Applications of Neuromarketing in the Metaverse]( "Applications of Neuromarketing in the Metaverse")
Applications of Neuromarketing in the Metaverse272,99 €![Applications of Neuromarketing in the Metaverse]( "Applications of Neuromarketing in the Metaverse")
Applications of Neuromarketing in the Metaverse209,99 €![Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer]( "Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer")
Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer339,99 €
In today's modernized society, certain technologies have become more applicable within many professional fields and are much easier to implement. This includes the tourism industry, where smart technology has provided a range of new marketing possibilities including more effective sales tactics and delivering a more personalized customer experience. As the scope of business analytics continues to expand, professionals need research on the various applications of smart technology within the field of tourism. The Handbook of Research on Smart Technology Applications in the Tourism Industry is an essential reference source that discusses the use of intelligent systems in tourism as well as their influence on consumer relationships. Featuring research on topics such as digital advertising, wearable technology, and consumer behavior, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel managers, tour directors, airlines, marketers, researchers, managers, hospitality professionals, policymakers, business strategists, researchers, academicians, and students seeking coverage on the use of smart technologies in tourism.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.