Handbook of Strategic e-Business Management

Herausgegeben:Martínez-López, Francisco J.

• Broschiertes Buch

Produktbeschreibung

This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications.

The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or havemade significant contributions to the development of their respective fields.

Produktdetails

• Progress in IS
• Verlag: Springer / Springer Berlin Heidelberg / Springer Verlag / Springer, Berlin
• Artikelnr. des Verlages: 978-3-662-52479-4
• Softcover reprint of the original 1st ed. 2014
• Seitenzahl: 1036
• Erscheinungstermin: 23. August 2016
• Englisch
• Abmessung: 235mm x 155mm x 55mm
• Gewicht: 1534g
• ISBN-13: 9783662524794
• ISBN-10: 3662524791
• Artikelnr.: 45471491

Inhaltsangabe

Part A: Background.- Part B: Evolved Strategic Framework for the Management of Companies.- Part C: Key Business Processes, Areas and Activities.- Part D: Emerging Issues, Trends and Opportunities.