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The book covers a wide range of topics related to tourism, including environmental sustainability, destination planning, cultural heritage, leadership, technological impact, and health concerns, among others. The content of the book includes case studies and research from various countries and regions, providing a global perspective on tourism challenges, advances, and opportunities. Several chapters focus on sustainable tourism, addressing the contradictions and challenges of nature-based tourism. It also explores the potential of tourism in diversifying rural livelihoods and developing rural tourism destination brands using relationship-based approaches. The book delves into marketing cultural resources as tourism products and highlights eco-cultural tourism's significance in promoting natural and cultural heritage. The book serves as a valuable resource for anyone interested in the in various aspects of tourism, students pursuing degrees in tourism or related fields can use the book as a comprehensive reference for coursework and research projects.
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