Sean Nixon

Hard sell

Advertising, affluence and transatlantic relations, c. 1951-69

• Broschiertes Buch

Produktbeschreibung

Hard sell explores advertising in Britain in the 1950s and 60s through extensive new archival research in Britain and America, combining the study of business practices with analysis of television and press advertisements.

Produktdetails

• Verlag: Manchester University Press
• Seitenzahl: 230
• Erscheinungstermin: 1. Februar 2016
• Englisch
• Abmessung: 234mm x 156mm x 13mm
• Gewicht: 357g
• ISBN-13: 9781784991050
• ISBN-10: 1784991058
• Artikelnr.: 42789243

Autorenporträt

Sean Nixon is Professor in the Department of Sociology at University of Essex

Inhaltsangabe

Introduction Part I: The world of British advertising 1. Advertising in the
age of affluence Part II: Television, the housewife and Anglo-American
relations 2. Apostle of Americanisation? J. Walter Thompson Company Ltd and
Anglo-American relations 3. Understanding ordinary women: market research
and the mass market housewife 4. A challenge both alarming and alluring:
the birth of TV advertising 5. All mod cons: television advertising,
domesticity and social change Part III: The reception of television
advertising 6. Welcome Intrusion? TV advertising and the viewing public 7.
Trading on human weakness: advertising, morality and consumer desire
Conclusion Index