Harvard Business Review

Harvard Business Review on Increasing Customer Loyalty

• Broschiertes Buch

Produktbeschreibung

How do you keep your customers coming back-and get them to bring others?

If you need the best practices and ideas for making your
customers loyal and profitable--but don't have time to find
them--this book is for you. Here are nine inspiring and useful
perspectives, all in one place.

This collection of HBR articles will help you:

- Turn angry customers into loyal advocates

- Get more people to recommend you

- Boost customer satisfaction by satisfying your employees

- Focus on profitable customers--whether they're loyal or not

- Invest in the right CRM technology for your business

- Mine customer data for more effective marketing

- Increase your customers' lifetime value

Produktdetails

• A Harvard Business Review Book
• Verlag: McGraw-Hill Professional
• Seitenzahl: 240
• Erscheinungstermin: 12. April 2011
• Englisch
• Abmessung: 209mm x 139mm x 22mm
• Gewicht: 220g
• ISBN-13: 9781422162521
• ISBN-10: 1422162524
• Artikelnr.: 31578995

Autorenporträt

If you need the best practices and ideas for the business challenges you face--but don't have time to find them--Harvard Business Review paperbacks are for you. Each book is a collection of HBR's inspiring and useful perspectives on a specific topic, all in one place.

Inhaltsangabe

Stop Trying to Delight Your Customers
Companies and the Customers Who Hate Them
The One Number You Need to Grow
Putting the Service-Profit Chain to Work
The Mismanagement of Customer Loyalty
CRM Done Right
Diamonds in the Data Mine
Want to Perfect Your Company's Service? Use Behavorial Science
Best Face Forward