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In today's ever-changing economic landscape, innovation has become even more of a key factor influencing strategic planning. This helpful volume will help the reader recognize and seize innovation opportunities.The Harvard Business Review Paperback SeriesThe series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have…mehr

Produktbeschreibung
In today's ever-changing economic landscape, innovation has become even more of a key factor influencing strategic planning. This helpful volume will help the reader recognize and seize innovation opportunities.The Harvard Business Review Paperback SeriesThe series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.

Table of contents:
Creating New Market Space (W. Chan Kim and Renée A. Mauborgne) Creating Breakthroughs at 3M (Eric von Hippel, Stefan Thomke, and Mary Sonnack) Building an Innovation Factory (Andrew Hargadon and Robert I. Sutton) Knowing a Winning Business Idea When You See One (W. Chan Kim and Renée A. Mauborgne) Meeting the Challenge of Disruptive Change (Clayton M. Christensen and Michael Overdorf) Discovering New Points of Differentiation (Ian C. MacMillan and Rita Gunther McGrath) From Spare Change to Real Change: The Social Sector as Beta Site for Business Innovation (Rosabeth Moss Kanter) Enlightened Experimentation: The New Imperative Innovation (Stefan Thomke)