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In 1902 the Darmstadt publisher Alexander Koch issued a series of three large-format portfolios after an editorial competition on the subject of "An Art-Lover's House". These are among the most exquisite examples of the model collections that architects and designers used to train their skills from the 19th century onwards. This lavishly conceived art-lover's villa was intended to be in the "new style", a high-quality alternative to Art Nouveau, which had become over-popularized and formulaic. Interior and exterior had to be matched to each other in terms of design. For this reason, particular…mehr

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In 1902 the Darmstadt publisher Alexander Koch issued a series of three large-format portfolios after an editorial competition on the subject of "An Art-Lover's House". These are among the most exquisite examples of the model collections that architects and designers used to train their skills from the 19th century onwards.
This lavishly conceived art-lover's villa was intended to be in the "new style", a high-quality alternative to Art Nouveau, which had become over-popularized and formulaic. Interior and exterior had to be matched to each other in terms of design. For this reason, particular attention was paid to the decoration of the rooms, which were presented in subtle water-colour tones. All three suggestions show a strikingly personal approach, while at the same time addressing new tendencies that were emerging around 1900. These portfolios became famous because of the artists involved, especially the Scot Charles Rennie Mackintosh and his wife Margaret Macdon ald. In fact
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