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Leonie Mateer is known for her huge success as a brand development expert, and has previously written business advice books. She was named in the "Who's Who" of both Leading American Executives and American Inventors in the 1990s. "HAVE A PRODUCT IDEA? - HOW MANY COULD YOU SELL? is a collection of business blogs she has written and which have generated hundreds of thousands of readers over the past many years. Each chapter is a product development and marketing gem - from tips for protecting your idea to getting your product on the shelves of Wal-Mart, Target, K-Mart and more... A must read for first time inventors!