Harvard Business Review, Clayton M. Christensen, Theodore Levitt

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Mitarbeit:Christensen, Clayton M.; Kotler, Philip; Reichheld, Fred

• Broschiertes Buch

Produktbeschreibung

Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.

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Produktdetails

• HBR's 10 Must Reads
• Verlag: Harvard Business Press
• Seitenzahl: 224
• Erscheinungstermin: 2. April 2013
• Englisch
• Abmessung: 209mm x 141mm x 20mm
• Gewicht: 248g
• ISBN-13: 9781422189887
• ISBN-10: 1422189880
• Artikelnr.: 36272530

Autorenporträt

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.