Hdbk of Global Health Comm C

Herausgegeben von Obregon, Rafael; Waisbord, Silvio

• Gebundenes Buch

Produktbeschreibung

International in scope, The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change

Brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wide range of communication approaches in current global health programs
Offers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about health
Adopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches

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Produktdetails

• Handbooks in Communication and Media .
• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 680
• Erscheinungstermin: 29. Mai 2012
• Englisch
• Abmessung: 250mm x 175mm x 41mm
• Gewicht: 1339g
• ISBN-13: 9781444338621
• ISBN-10: 1444338625
• Artikelnr.: 34464637

Autorenporträt

About the Editor RAFAEL OBREGON, is Associate Professor in the School of Media Arts & Studies and Director of the Communication and Development Studies Program at Ohio University. He has taught and served as an administrator for the Program for Social Communication at Colombia's Universidad del Norte and has taught and conducted research in Africa, Asia and Latin America. He serves on the editorial board of several journals, including the Journal of Health Communication. His research interests are health communication and development, capacity strengthening, and monitoring and evaluation. SILVIO WAISBORD, is Professor in the School of Media and Public Affairs at George Washington University. He is the editor-in-chief of the International Journal of Press/Politics. From 2002 to 2005, he was Senior Program Officer in the Academy for Educational Development. He has conducted research and lectured in Latin America and Africa. His areas of interest are journalism and politics, and the role of media and communication in development and global health programs.

Inhaltsangabe

Notes on Contributors x
Acknowledgments xxi
Introduction 1
Part I Perspectives on Communication and Global Health 7
1 Theoretical Divides and Convergence in Global Health Communication 9
Silvio Waisbord and Rafael Obregon
2 New Perspectives on Global Health Communication: Affirming Spaces for
Rights, Equity, and Voices 34
Collins O. Airhihenbuwa and Mohan J. Dutta
3 Rethinking Health Communication in Aid and Development 52
Elizabeth Fox
4 Toward a Global Theory of Health Behavior and Social Change 70
Douglas Storey and Maria Elena Figueroa
Part II Theoretical Perspectives on and Approaches to Health Communication
in a Global Context 95
5 The Impact of Health Communication Programs 97
Jane T. Bertrand, Stella Babalola, and Joanna Skinner
6 Promoting Health through Entertainment-Education Media: Theory and
Practice 121
William J. Brown
7 Interpersonal Health Communication: An Ecological Perspective 144
Rukhsana Ahmed
8 Community Health and Social Mobilization 177
Catherine Campbell and Kerry Scott
9 Health, News, and Media Information 194
Jesus Arroyave
10 Using Complexity-Informed Communication Strategies to Address Complex
Health Issues: The Case of Puntos de Encuentro, Nicaragua 215
Virginia Lacayo
11 Community Media, Health Communication, and Engagement: A Theoretical
Matrix 233
Linje Manyozo
12 Global E-health Communication 251
L. Suzanne Suggs and Scott C. Ratzan
13 Managing Fear to Promote Healthy Change 274
Merissa Ferrara, Anthony J. Roberto, and Kim Witte
14 Innovations in the Evaluation of Social Change Communication for HIV and
AIDS 288
Ailish Byrne and Robin Vincent
Part III Case Studies of Applied Theory and Innovation 309
15 Mobile Phones: Opening New Channels for Health Communication 311
Katherine de Tolly and Peter Benjamin
16 Social Marketing and Condom Promotion in Madagascar: A Case Study in
Brand Equity Research 330
W. Douglas Evans, Kim Longfield, Navendu Shekhar, Andry Rabemanatsoa, Ietje
Reerink, and Jeremy Snider
17 Participatory Health Communication Research: Four Tools to Complement
the Interview 348
Karen Greiner
18 Egypt's Mabrouk! Initiative: A Communication Strategy for Maternal/Child
Health and Family Planning Integration 374
Ron Hess, Dominique Meekers, and J. Douglas Storey
19 Risk Communication and Emerging Infectious Diseases: Lessons and
Implications for Theory-Praxis from Avian Influenza Control 408
Ketan Chitnis
20 Journalism and HIV: Lessons from the Frontline of Behavior Change
Communication in Mozambique 426
Gregory Alonso Pirio
21 jovenHABLAjoven: Lessons Learned about Interpellation, Peer
Communication, and Second-Generation Edutainment in Sexuality and Gender
Projects among Young People 444
Jair Vega Casanova and Carmen R. Mendivil Calderón
22 Changing Gender Norms for HIV and Violence Risk Reduction: A Comparison
of Male-Focused Programs in Brazil and India 469
Julie Pulerwitz, Gary Barker, and Ravi Verma
23 Women's Health and Healing in the Peruvian Amazon: Minga Perú's
Participatory Communication Approach 488
Ami Sengupta and Eliana Elias
24 Positive Deviance, Good for Global Health 507
Arvind Singhal and Lucía Durá
25 Health Promotion from the Grassroots: Piloting a Radio Soap Opera for
Latinos in the United States 522
María Beatriz Torres
26 "Children can't wait": Social Mobilization to Secure Children's Rights
to Social Security 539
Shereen Usdin and Nicola Christofides
Part IV Crosscutting Issues 557
27 Capacity Building (and Strengthening) in Health Communication: The
Missing Link 559
Rafael Obregon and Silvio Waisbord
28 Institutionalizing Communication in International Health: The
USAID-Johns Hopkins University Partnership 582
Jose Rimon II and Suruchi Sood
29 Communication and Public Health in a Glocalized Context: Achievements
and Challenges 608
Thomas Tufte
Part V Conclusions: Rethinking the Field 623
30 Toward Social Justice in Directed Social Change: Rethinking the Role of
Development Support Communication 625
Srinivas R. Melkote
31 Conclusions: Why Communication Matters in Global Health 642
Silvio Waisbord and Rafael Obregon
Index 652