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In 2012, the WHO Regional Committee for Europe approved Health 2020 in two forms. This publication gives both. The shorter policy framework provides European politicians and policy-makers with Health 2020's main values and principles, and key strategic advice to support action for health and well-being. The longer policy framework and strategy give more detail in terms of evidence and practice. It has two strategic objectives, constructed around equity, gender and human rights and improved governance for health. It is aimed at those committed to improving health, well-being and health equity, in a way that is sensitive to each country's situation and political and organizational circumstances. It is a "living" guide to policies and strategies. Addressing these questions is as much a political as a scientific endeavor and Health 2020 puts strong emphasis on political commitment, as well as professional expertise and the engagement of civil society. Focused on "solutions", it offers practical and achievable, yet flexible, policy options capable politically of being successfully implemented in the individual context of each country.