Health and Medical Public Relations - Riggulsford, Myc
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This book is about how and why information about health and medical science is communicated to target audiences through a range of PR techniques. It brings together information on the wide range of health-related public relations activities and combines a critical, analytical and cultural view of these activities with guidance on best practice.

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Produktbeschreibung
This book is about how and why information about health and medical science is communicated to target audiences through a range of PR techniques. It brings together information on the wide range of health-related public relations activities and combines a critical, analytical and cultural view of these activities with guidance on best practice.
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Autorenporträt
Myc Riggulsford is a science journalist and broadcaster, a pioneer in the field of issue management and regular guest speaker at international science communication conferences. He is a member of the Chartered Institute of Journalists and the Chartered Institute of Public Relations. After leaving the NHS in 1991 where he was head of public relations for UK Transplant Service, Myc founded The Walnut Bureau, a consultancy specialising in issue management, pressure groups and science communication. He is a consultant on ethics and pressure groups, and designs and runs science communication and media training courses for 5 UK research councils, AlphaGalileo, the British Council in Ukraine, Slovenia, Serbia, Lithuania, India, the Netherlands and South Africa. He also runs media workshops for the European Commission, for academic societies such as the Federation of European Neuroscience Societies, charities and public watchdogs, and he runs annual postgraduate and postdoctural seminars on media and ethical issues for UK and European universities.